Fujairah Collage

Fujairah Collage
Some distinctive landmarks in Fujairah

Monday, December 27, 2010

Demolition of Old Industrial Area in Fujairah Begins New Year

On Notice
The evacuation notice has been posted by the Fujairah Municipality in Arabic, English, Malayalam and Urdu.

Tenants now have only a few days before the demolition drive through the old industrial and commercial buildings commences on 1 January 2011.

Leaseholders are requested to disconnect their electricity, water and telecommunication services as soon as possible.

Repeat Warning
This sign that has been erected for several weeks is not the first notice that leaseholders have received as they have been alerted since 2007 to the mass migration to the new industrial area at Al Hayl.

New Area Unconnected
When asked how they felt about the move to Al Hayl, some owners of industrial businesses expressed two main concerns.

The first obstacle that has hampered the move has been the lack of services. “Why go out to Al Hayl,” one owner of a mechanic business said, “when there are no connections for water, power and phone lines?”

Accommodation Problems
Most of the industrial companies currently provide accommodation for their workers on their operation site. Sometimes as many as 12-15 men are roomed up together behind an industrial garage and the accommodation and food is recognized as part of the salary package.

The Fujairah Municipality has ordered that this trend is not to continue in Al Hayl so owners or their employees are being faced with knowing where they might be accommodated and at what extra expense.


New Plans for Old Area
The old industrial area has become ramshackled and is something of an eyesore when one looks out on the right side as one enters Fujairah city from Dubai. Many of the roads are unsealed and the ones that are have enormous potholes. Little maintenance has gone into this area in the last few years.

The Novotel and Ibis hotels are being built on the edge of this old industrial area so the Municipality obviously has developed new plans for this prime real estate.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Images: Evacuation notice; a view of the old industrial area in Fujairah.

Sunday, December 26, 2010

Fujairah Ruler Orders Census in 2011

Ruler Decrees
On the order of His Highness, Sheikh Hamad bin Mohammed Al Sharqi, Member of the UAE Supreme Council and the Ruler of Fujairah, the Fujairah Statistics Center is staging a Data Updating Project in the first half of 2011.

Terminology
Strictly speaking the statistical data collection is being called a ‘Data Updating for Population, Residences and Establishments’ or Tehdees ul Bayanat, which is the Arabic term to describe a ‘Project for Data Updating’.

This terminology reflects a greater breadth in the collection of data which in 2011 will collect details to do with people, establishments (shops, businesses) and buildings.

Regional Responsibility
Traditionally a census has been taken every five years in the UAE with the first one in 1975 and the last one undertaken in 2005.

There is some flexibility for each emirate to seek data that is particular to their emirate but the majority of the survey questions will be common to every emirate.

2011 Timetable
The 2011 data collection project will have three main phases:

1. 16 January to 15 February: Building & Establishment Count
2. 6 March to 5 April: A more detailed count of flats and establishments
3. 1 May to 31 May: Survey of people

Approximately one month will be allotted for each phase.

Collection Method
The collection of data will be by trained collectors using PDAs (Personal Digital Assistants) which are palm held mobile computers for which software has been developed specifically for this project.

This method will enable the data to be transferred speedily in real time onto a major computer at the government department and its digital quality will make for highly efficient processing and easier analysis of the statistics.

The people of Fujairah who participate in this data collection will not have to use a PDA or computer but at the appropriate time they will be asked to provide responses to standard questions.

Coordination Team
A small but hard working team of statisticians and IT personnel at the Fujairah Statistics Center, under the leadership of Dr. Ibrahim Saad, is managing the entire process.

At present the team is finalizing software, preparing promotional material and conducting interviews and training to acquire data surveyors who can use the technology, are fluent in different languages and can relate to Fujairah residents with courtesy and respect.

Confidentiality
Confidentiality is a serious commitment of the Fujairah Statistics Center which at all times will be conducting the data collection in accordance with the Data Protection Act 2007.

Publicity Coming
Infomercials, billboard signs and press statements will appear shortly to provide the public of Fujairah with detailed information.

People Count
The advertisement (pictured) “invites you to participate and cooperate in the success of this project.”

The purpose is not to pry into people’s private lives or keep lists for the pleasure of statisticians.

A data collection like the one ordered by His Highness is a major resource in ascertaining trends that are crucial to effective town planning. A data collection highlights social and economic needs which influence government funding and help determine the wise placement of community services such as roads, schools, shopping areas and health centres.

Contact Information
For queries and concerns please contact:
Government of Fujairah
Fujairah Statistics Center
P O Box 7779
Tel: (09) 2227265; (09) 2222111
Fax: (09) 2241808
Email: fscfuj@emirates.ae
Website: www.fscfuj.ae

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Friday, December 24, 2010

Basic, Everyday Bread at the Talal Bakery in Old Fujairah

A visit to Fujairah’s Talal bakery is a reminder of how basic bread is—the making, the buying and the eating.

Basic Amenities
In what must be one of the oldest bakeries in the emirate of Fujairah, the Talal consists of only two rooms:

A small kitchen (this is too grandiose a title) at the rear where the dough is mixed, cut into pieces and rolled flat before being sent through the hole in the wall.

An equally small platform on which the bread maker sits to moisten the dough, stretch it over a mould, press it on the walls of the tandoori oven and retrieve it with a couple of tongs and a flick of the wrist 90 seconds later.

In the Talal there’s only enough room for a couple of customers but the front window is open for ventilation and sales.

Perhaps the only significant change to the process in the last three decades is the plastic bags nailed to the wall and taken down by the baker, the customer or some willing helper.

Basic Range
The bread maker is Afghani so the bread might be an Afghani recipe. Customers of many nationalities buy their bread at the Talal.

In contrast to the great range of bread available from Fujairah’s hypermarkets, the Talal sells only two types of products—small and large.

Basic Cost
The small, round bread, which is the size of a dinner plate, sells for 50 fils and the large long bread costs one dirham.

The Talal bread is basic, common and everyday but when it emerges piping hot and with its bubbled texture it stirs the senses as only the aroma of freshly baked bread can.

Basic Location
The Talal is a narrow shop on Al Salam Road in ‘Old Fujairah’. It is on the right coming from Faseel and is three doors along from the Al Kouse Restaurant.

Basic Hours
Not sure when the Talal opens each morning but it shuts its doors at 3pm.

Basic Qualities
Talal is a man’s name and an Arabic word that can mean ‘nice’, ‘admirable’, ‘pure’ or ‘clean’—all the basic qualities one looks for in a bakery.

Take a Look
Some photos of the Talal bakery are posted in this photo album.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: “The Talal sells only two types of products—small and large.”

Thursday, December 23, 2010

Hundreds of Inspections a Week at the Fujairah Hilton

Disclaimer (see below)
In two months the Fujairah Hilton has had 6,000 people through the doors—virtually speaking.

Remco Werkhoven, the Hilton’s General Manager saw that for a small amount of money he could get his hotel photographed in panoramic style. Since launching the 360 Emirates Panorama and virtual tour of the Hilton on 13 October 2010, there have been 6,220 views (at the time of writing—23 December 2010).

Remco says it is difficult to ascertain how many of the virtual viewers show up at his front door with their suitcases and swimsuits but he is positive about the way the online panorama is able to put the Fujairah Hilton before national and international tourists.

His Hilton colleagues in the region told him to ‘Go for it’ and if it looks like a productive advertising tool they’ll all be in on it and queuing up to ask 360 Emirates Panorama for a group discount.

Skilfully, Remco selected the Fujairah Hilton’s most attractive assets to show off to the world:

1. See the stunning sea views and private beach that few city hotels in Fujairah possess. If you can stay handy to the airport and within Fujairah’s central business district, why would you not choose a hotel on the beach?

2. Click on the auto revolve button and see how the photo turns to the Breezes Terrace providing shelter and refreshment while you enjoy the sea and keep a eye on the children.

3. Let the panorama revolve further and with your mouse zoom in and take a look at the Breezes Bar which is one of the newer additions to the Hilton service.

As it comes almost 360 degrees see the footprints on the path and click on them to come to the second panorama showing the swimming pool, fitness centre, water fountain and behind it a Middle Eastern souq.

This in turn leads to a final sequence where you can view the colourful and well-lit welcome lobby.

360 Emirates Panorama
The panorama and virtual tour is increasingly being used by UAE businesses and Colleges to showcase their wares.

Among hoteliers like Remco Werkhoven at the Fujairah Hilton, the virtual tour is helpful for showing the advantages of your business to prospective national and international guests who are increasingly choosing to do their own research and book online.

Become a Virtual Tourist at the Fujairah Hilton
To view the 360 Panorama and have a virtual tour of the Fujairah Hilton click on this link.

More on 360 Emirates Panorama
360 Emirates Virtual Tours
Historic First 360° Panorama Photos Taken of Fujairah, FIF, 29 September 2010.
360° Emirates Panorama on Google Earth Comes to Fujairah, FIF, 21 September 2010.
Exploring Fujairah on a 360° Virtual Tour, FIF, 17 September 2010.
Keep Up with More Fujairah Panoramas on 360 Emirates in Fujairah and UAE East Coast on Facebook.

Get a Better Look at the Fujairah Hilton
A selection of Scenes from the Hilton Hotel Fujairah is posted in this photo album.

Disclaimer
Geoff Pound is a Fujairah agent for the 360 Emirates Panorama.

More details (including the cost) and how you can get a 360 Panorama for your business or College can be found at this link.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Wednesday, December 22, 2010

Try out Wellness Centre for Free at Iberotel Concorde Hotel Fujairah

Free Week
Ayman Ashor, General Manager of Fujairah’s new Iberotel Concorde, believes people need to try before they buy so he is inviting Fujairah in Focus readers to enjoy the fitness facilities at his hotel for one week free of charge.

This offer includes all the latest gym machines (with the guidance of trained instructors who will show you how they work), the spa, the sauna room, the jacuzzi and the indoor (heated) swimming pool or the outside rooftop pool.

A variety of massage treatments are available at the Concorde but they are not included free of charge in this trial week deal.

What You’ll Discover
1. You’ll always be able to get a free park in front or behind the Concorde or failing this, the Concorde hotel has hundreds of car parks underneath the rear building. This hotel has more parking space than any other hotel on the UAE’s East Coast.

2. The Wellness Center, called ‘Adam and Eve’, is aimed to get you back into your perfect shape. It has separate facilities for men and women for when you are gyrating around the floor, who wants to put up with people staring at you?

3. The room given over to the gym is huge! I have only seen the men’s area and it is bigger than anything else in Fujairah and the women’s area is a mirror image. Especially when starting on new equipment in an exercise routine you don’t want to be crowded by lots of other people or find that people are queuing up to use the equipment on which you are exercising.

4. If you are starting or restarting a fitness routine there are trained instructors who will demonstrate how to use the equipment and what muscles each apparatus is designed to knock into shape. If you’re a seasoned fitness freak, they will let you do your own thing without troubling you. They can explain about the classes in aerobics, yoga and the like.

5. The jacuzzi is huge and something like the old Roman baths or the large modern baths they have in Seoul, South Korea.

While You’re There…
While you are there for your free week at ‘Adam and Eve’, do ask to see the other facilities. Especially ask to see:

+ The Samakino seafood restaurant.

+ The huge wedding hall—there are three rooms for conferences or small weddings and functions and these walls can be taken down to create the biggest hotel wedding hall or ballroom in the emirate. It can comfortably seat 900 guests but if you are not seating everyone at tables you could accommodate 1100+ people.

+ Check out the rooftop swimming pool, snack, refreshments and shisha. There are two pools here, along with deckchairs. You will be surprised and you will love the views of Fujairah that you get from the rooftop.

RSVP
Accept Ayman’s invitation to readers of Fujairah in Focus. Tell him and his staff that you read about the free week offer on Fujairah in Focus.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: The Iberotel Concorde Hotel, opposite the Al Rostamani Towers (with Nissan Showroom underneath) on Fujairah’s main street. The lower building behind and to the right is the one that houses the wedding hall, rooftop pool etc.

Tuesday, December 21, 2010

Enjoy a Day at Dibba Beach Fujairah

Fujairah Getaway
The family beach in Dibba, Fujairah, is a popular getaway.

Families pitch tents and park their cars in the shadows of the mountain peaks and spend the day at the shores of the beach.

Visual Essay
The interactive team at The National has developed a series of ‘visual essays’ capturing life in the Emirates.

One put together by Galen Clarke is on Dibba, Fujairah and it is entitled, ‘A Day at Dibba Beach: Relaxing by the Indian Ocean’.

The visual essay is presented by way of sound, words, video and photos but it seeks to be a total experience that engages most of the senses.

Reflection Piece
These visual experiences are called, ‘Istabsir, which is an Arabic word calling readers to, “attentively reflect and contemplate with respectful consideration.”

Link
Follow this link to arrive at a good starting point for the Dibba Istabsir.

The link at the bottom of the article will take you to the index of visual essays created by The National. If you run your cursor along these images you will come to the one on Dibba unless you get distracted by another from this amazing visual feast.

Geoff Pound

Postscript
Did we hear a rumour that the Istabsir series was finishing, ‘preferring to go out on a high note’? What a pity! Some of us have only just discovered Istabsir and we are hoping the series might continue. It represents innovation at its best from The National.

This article is also posted on the Fujairah in Focus Facebook Page.

Image: ‘A mother with her son on the family beach just south of Dibba.” (Photo courtesy of Galen Clarke and The National)

Fujairah Media Has Surprises in Store for 2011

Robert Lewis Tadros, VP Sales and Marketing for the Fujairah Media Group, was recently interviewed by Phil Blizzard about the contribution and hopes for the media in the eastern emirate.

Tadros explained that the Fujairah Media Group is now five years in its development and it incorporates three main parts:
+ Television network
+ Radio network
+ Creative City

Radio
The Fujairah Media Group operates some radio leases itself (Coast FM, Fujairah 92.6) but it also leases out radio stations to others (e.g. Jazz 106.8 which is managed from Berlin, Germany).

New Development
There is a new development in Fujairah radio due to commence in the first quarter of 2011. It will be in English but the new format is under wraps and will be revealed as a surprise.

Television
The newly named Fujairah Television is the flagship but there are other programmes being offered such as a cooking show and road show.

Creative City
Creative City oversees the distribution of licenses for different kinds of media.

Tadros said that one can receive a license from Fujairah but broadcast throughout the UAE and beyond.

The largest drive through cinema in this part of the world is still being planned for Fujairah but the new starting date (the original date was 10/10/10 at 10pm) was not announced.

Growth
Tadros said that the media was developing in Fujairah which he said was a ‘developing emirate’.

Listen to Entire Interview
Fujairah Media Group Five Years Old With Jazz in Berlin, AMEinfo, 21 December 2010.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Sunday, December 19, 2010

Cruise Ships Present Lucrative Tourism Opportunity for Fujairah

Cruise Ship Tourism
For the last few years the number of cruise ships visiting the Fujairah Port has been gradually increasing.

The future of cruise ship tourism to the eastern emirate looks bright as the number of baby boomers increase and this comfortable holiday option gets more attractive (see this example by Costa Cruises of the unveiling of Fujairah and other unique journeys around the Middle East coastline).

58 Ships to Fujairah
The cruise ship season in Fujairah is limited to the cooler months but in this current season, between November 2010 and May 2011, 58 cruise ships are expected to visit Fujairah, including the ‘Brilliance of the Seas’ (Royal Caribbean Lines), one of the largest cruise ships in the world, which is scheduled to dock at Fujairah on 25th January 2011.

The cruise ships to Fujairah are of different capacities but at an average of 2,500 passengers per ship, that represents a huge number of tourists and a whopping number of souvenir hunters that are looking for photo experiences to capture and Middle Eastern mementoes to take back home.

Little Reason to Get Off the Ship
Despite the cruise tour publicity that lures tourists to take a cruise, a search of cruise ship trip advisory notes reveals that Fujairah has become for most of the tourists a rest day during which the majority of passengers stay on board the ship.

Too many former tourists have written, “Nothing to see in Fujairah so we spent the hours at the Fujairah Port by the ship’s swimming pool.”

Some tourists have written of their Fujairah experience: “Got a minibus to Lulu Hypermarket to do some shopping and then returned to the ship.”

No Fujairah Tourism Operators
Tourism is not the responsibility of the Port of Fujairah but the port’s deputy Marketing Manager, Nourah Al Shara, does her best to alert tour guide operators of the cruise ship schedule. Of the five tour operators who meet the ships and offer tours, four are from Dubai and one from Sharjah. This raises the question, “Where are the Fujairah tour operators?”

This is no disrespect to the current tour operators who run tours on the UAE East Coast but it is appalling that there are no Fujairah residents that are running tours for cruise ship tourists and quite possibly to all tourists in the eastern emirate!

One would think that local guides would best be able to inform visitors about their city or emirate. Surely, it would add to the authenticity of the visit if the tourists knew they were receiving a commentary from a Fujairah resident and ultimately an Emirati guide.

Heritage Village Emerging
Since the development of the Heritage Village surrounding the arena for the Al Saif Traditional Sword Competition, tour operators have been increasingly taking cruise ship tourists there, to see the crafts on display as well as to take pictures of the Fort.

In the last two months, thanks to the efforts of the Fujairah Crown Prince, His Highness Sheikh Mohammad Bin Hamad Al Sharqi and the leadership of Sheikh Abdulla bin Saif Al Sharqi, a new hub for Fujairah tourism has been envisaged at the Fujairah Fort.

With the development of a heritage souq, a cafeteria, the displays of falcons, bull butting, Arab horses, sword skills and camel rides the people of Fujairah have begun to see a new and permanent way of catering for short-term visitors such as the thousands who visit the emirate each year by cruise ship. Much work still needs to be done to develop this site and the overall tourism concept.

Four Hour Tourism
The nature of cruise ship travel is that ships cover many coastal destinations but come into port for a night or just for a few hours. If cruise ship visitors to Fujairah are in town for a few hours, in addition to offering short mini-bus tours it may be preferable to develop the Fujairah Fort and Heritage Village as a one stop tourist destination where people get to experience some authentic Emirati culture and see sufficient glimpses of what Fujairah offers that they’ll want to make a longer return visit.

Related
Middle East Has Potential to Become World’s Major Global Travel Hub, FIF, 13 December 2010.
Al Saif Competition Reaches Climax but Its Impact Will Last, FIF, 8 December 2010.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: “The cruise ships to Fujairah are of different capacities but at an average of 2,500 passengers per ship, that represents a huge number of tourists and a whopping number of souvenir hunters that are looking for photo experiences to capture and Middle Eastern mementoes to take back home.”

Look at the logo on this cruise ship, ‘Coastal Village’: “See more, do more, be more.”

Saturday, December 18, 2010

Will Fujairah Become a Green City and Emirate?

In receiving the Green Globe certificate on behalf of Iberotel Miramar, the Area General Manager of Iberotel Hotels and Resorts, Mr. Ashraf Helmy said:

“It is an honour but it’s only the first step toward Fujairah becoming a Green Globe certified city.”

Mr. Helmy’s Miramar Hotel on Fujairah’s Al Aqah beach has gone through a comprehensive process to gain international recognition for environmental excellence but he is hoping that the entire city and emirate of Fujairah might begin the same journey.

Fujairah-Dibba Municipality Assistance
Mr. Hassan Salem El Yamahy, the manager of the Dibba Municipality was present at the award ceremony and Mr. Helmy paid tribute to the assistance that the Fujairah Government department had given to the Iberotel Miramar along the path to gaining Green Globe status.

When asked about the commitment of the Fujairah Government to environmental concerns Mr. Hassan Salem El Yamahy said that each new building or infrastructure project has environmental criteria that must be fulfilled before it can begin.

Fujairah a Green Globe Certified City?
Mr. Ramakrishna, a consultant representing Green Globe, explained that the standard criteria for a hotel or company to obtain this global recognition covers the areas of sustainable management, social and economic factors, cultural heritage and environmental concerns—in all a total of 339 criteria are looked at and a hotel or building needs to attain a minimum level of 51% compliance.

Mr Ramakrishna said:

“For a city [or Emirate] to be certified as a [Green Globe] ‘destination’, it would require similar criteria to be met as in the case of individual hotels. However, there would be several criteria which would not be applicable and many others that would be specific for a destination.”

Fujairah Starting the Journey
While individual new projects have environmental boxes that must be ticked in order to get the 'go ahead' from the government, there are city or emirate-wide concerns that Fujairah would need to embrace.

One first step in the journey for Fujairah would be to implement an emirate-wide recycling system for the management of its waste. At present householders put all their rubbish together into the rubbish skip and it is taken away for landfill.

The process of Fujairah city and emirate becoming a truly internationally recognized Green Destination would mean providing every residential precinct with separate receptacles to enable paper, plastic, glass, tin etc. to be recycled as is now the practice at the Iberotel Miramar (see photo).

This entire process might sound like a big cost for the city but as the Iberotel Miramar discovered, such a step and process leads to great savings.

Why Fujairah Should Go Green?
The ultimate reason for the city and emirate of Fujairah becoming a Green Globe certified destination was expressed well by Mr. Ashraf Helmy when he identified his own motivation for achieving the award:

“We have not taken these environmental actions to get certified but we have done it for the environment, for nature and for the wellbeing of our great, great grandchildren.”

Take a Look
Some pictures of the Iberotel Miramar Al Aqah Beach Resort in Fujairah, many of which illustrate the desire of the hotel resort to live in harmony with nature, are posted in this photo album.

Some pictures of the Green Globes Award ceremony are in this photo album.

Related
Iberotel Miramar at Al Aqah Fujairah Achieves High Environmental Standards, FIF, 15 December 2010.
Iberotel Al Aqah Receives Prestigious Green Globe Award, FIF, 14 December 2010.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: “The process of Fujairah city and emirate becoming a truly internationally recognized Green Destination would mean providing every residential precinct with separate receptacles to enable paper, plastic, glass, tin etc. to be recycled as is now the practice at the Iberotel Miramar.”

Lulu Fujairah Making Bread and Biscuits Fit for a King

The British expats who have discovered Lulu’s new line of bakery in Fujairah UAE are rejoicing and they’re thinking they are back home.

Lulu in Fujairah is one of four UAE outlets to begin offering the Cuisine Royale, which is the ‘Food, Fit for Kings’ range of European Premium bakery products that has been developed out of Ireland.

Last Monday (13 December 2010) Lulu Fujairah began making the artisan breads, pastries, cookies, brownies, muffins, donuts and other forms of traditional bakery and they have got a special Cuisine Royale stand along with guide books to take home.

These products may be more expensive than what the Lulu bakers have been cooking but when one considers that many Fujairah residents drive to Dubai to get bread from Spinneys or Carrefour, the price looks realistic for the quality ingredients and delicious recipes.

Take a Look
If you think you’re a king or queen, the booklet outlining the range of products from Lulu UAE with the current prices can be downloaded from this link.

Related
Fujairah’s Lulu Hypermarket Developing into Shopping Mall, FIF, 15 June 2010.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Thursday, December 16, 2010

$11m Christmas Tree in UAE Lights Up Religious Tolerance

Erecting an $11 million Christmas tree in the golden rotunda of the Emirates Palace might be an effective marketing campaign but it illumines some fascinating observations.

The “most expensive Xmas Tree ever” will put "the richest city in the world" up in lights and gain for the UAE yet another entry in the Guinness World Records.

Such an extravagant outpouring of wealth in the opulent Emirates Palace has little connection to the event that it symbolizes—one who was born into poverty in a crowded town where there was no room in the inn and whose first bed was a cow’s lunch box.

Christmas trees have become a popular tradition in Germany, the home of Emirates Palace General Manager, Hans Olbertz, but a sparkling pine tree has little relevance to the essence of Christmas.

If a Christmas tree in Abu Dhabi is needed why not make it culturally appropriate and dress up a tall date palm with Arabian pearls and gold?

One of the positive aspects of this 13 metre Christmas tree in the UAE’s capital is the prominent positioning of a world record-breaking Christian symbol in the most lavish palace of the capital of an Islamic country.

Many are thinking and some have asked whether such an act would offend religious sensibilities in the UAE where Islam is the major religion. Hans Olbertz does not think it would. “It’s a very liberal country,” he said.

In a country where traditionally it has been difficult for churches to publicise their existence and promote their activities, the giant Christmas tree might be a dubious religious symbol but it is lighting up a new chapter in religious tolerance.

Link
Emirates Palace Erects $11m Christmas Tree, Emirates 24/7, 16 December 2010.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: Erecting an $11 million Christmas tree in the golden rotunda of the Emirates Palace might be an effective marketing campaign but it illumines some fascinating observations. (Photo courtesy of AFP)

Wednesday, December 15, 2010

Iberotel Miramar at Al Aqah Fujairah Achieves High Environmental Standards

Global Recognition
A media conference on Tuesday (14 December 2010) became an award ceremony and a celebration of the Iberotel Miramar Al Aqah Beach Resort achieving international recognition for its compliance with the highest environmental standards.

In gaining the Green Globe award the Iberotel Miramar at Fujairah’s Al Aqah beach became the first hotel on the UAE’s East Coast to receive this recognition and the first beach resort in the Emirates to gain this certification.

Receiving the certification on behalf of Iberotel Miramar, the Area General Manager of Iberotel Hotels and Resorts, Mr. Ashraf Helmy said:

“We have worked on this Green Globe Certification from the opening of the Miramar and to build and grow our hotel so it is in agreement with nature.”

Right Time?
Ashraf Helmy, who is also the Business Development Manager of Iberotel Hotels and Resorts, mentioned that the Miramar Green Globe Certification process took place during the global recession. He said that while on the surface this may not appear to have been a good step, in the long run achieving environmental compliance actually brings more savings than creating a great expense.

Ultimate Motivation
As he thanked the media and municipality representatives for their interest and attendance he shared his ultimate motivation:

“We have not taken these environmental actions to get certified but we have done it for the environment, for nature and for the wellbeing of our great, great grandchildren.”

What is Green Globe Certification?
Mr. Ramakrishna Bhadhya, a consultant with Avireal Middle East and the representive of Green Globe, congratulated Miramar and commended the manager on taking the initiative to getting certified.

He said:

“We appreciate this. Most of the time many hotels are taking sustainable initiatives but they do not seek certification.”

Environmental Audit
The Green Globe certification offers to businesses and hotels a step-by-step process. The certification gives objectivity and the weight of an external authority as it declares to the public that certain environmental standards have been attained.

It sends a signal of environment soundness in the same way that an audited statement beams the message of financial propriety.

Criteria Compliance
The Green Globe standard criteria cover the following areas:
+ Sustainable Management
+ Social and Economic
+ Cultural Heritage
+ Environmental

There are currently a total of 339 criteria and the hotel or any other facility has to comply with all the mandatory criteria and at least 51% of the applicable criteria to get certified. The applicable criteria may vary depending on the facility/hotel/business that is being certified. Mr. Ramakrishna explained that the Green Globe Certification is a global recognition of a building or a company’s commitment to the environment and sustainable living.

He said that the initiative was sparked in 1992 at a summit on green activities and the Green Globe certification process was established in 1993. It commenced in the Middle East two years ago and already there are 1,000 properties globally that have this certification.

Consultants and Volunteers
Asraf Helmy emphasized that the award was a result of teaming up with the Dibba Municipality and he stressed the important of government assistance.

He paid tribute to the contribution of Lukas Eigenmann of Farnek Services who had served as a valuable consultant throughout the process.

Later on a tour of the beach resort Helmy spoke of the vital role that his staff played in this exercise. They formed themselves into a group to work at compliance with environmental standards. Led by the Security Officer, Joshua, they came up with all sorts of innovative ideas and their service was completely voluntary.

Certainly it was evident that the General Manager had been the visionary, the driving force and the one who made this entire process happen.

No Resting on Laurels
Asraf Helmy indicated that the award was a first rather than a final step:

“We hope this is a first step with Miramar becoming the first hotel on the UAE’s East Coast to receive this recognition and the first beach resort in the Emirates to gain this certification.”

Regular audits must take place to maintain the international Green Globe rating so far from seeing the certification and award as the end, Ashraf Helmy sees this as the beginning of a new process for his hotel and he is keen to explore ways that Miramar might contribute further to the Fujairah environment.

Take a Look
Some pictures of the Iberotel Miramar Al Aqah Beach Resort in Fujairah, many of which illustrate the desire of the hotel resort to live in harmony with nature, are posted in this photo album.

Some pictures of the Green Globe Award ceremony are in this photo album.

Related
Iberotel Miramar Al Aqah Receives Prestigious Green Globe Award, FIF, 14 December 2010.

Contact
Iberotel
P O Box 5218
Al Aqah
FUJAIRAH
UAE
Tel: +971 9 2449 994
Fax: +971 9 2449 995
Email: info@iberotel.ae
Web Site for Iberotel Miramar Al Aqah

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: The Iberotel Miramar is well nestled into its environment as it is situated between the Hajar Mountains and the Arabian Sea.

Tuesday, December 14, 2010

What Did Sheikh Mohammed Mean by Calling Fujairah ‘The Lungs of the UAE’?

By Many Names
Fujairah has been called An Arabian Jewel, the Hidden Gem and the quaint getaway of the UAE but this week, His Highness, Sheikh Mohammed bin Rashid Al Maktoum called Fujairah ‘the lungs of the UAE’.

What did he mean?

Refreshment Centre
The lungs play a pivotal role in drawing the breath that contains the vital oxygen into the blood and through all parts of the body.

Fujairah is the place that provides significant refreshment to people in the Emirates with its natural scenery, mountain playground, beautiful beaches and rich sea life.

Fujairah is increasingly a healthy and relaxing getaway location where tourists and UAE residents come to replenish their whole being, be pampered and get reinvigorated.

Remote and Invisible
How often has someone said to you, “You’ve got a beautiful pair of lungs?” While people get facelifts, implants and reductions for other parts of their anatomy, cosmetic surgery for lungs is rare. Lungs are functional and they don’t appear to have an aesthetic role. They are there to do the job.

Fujairah is not as prominent as other emirates and sometimes it seems hidden behind the vertebrae of the Hajars. But it is there playing an increasingly important role for the rest of the Emirates especially in boosting the power supply (oil, gas and electricity) to other parts of the country and beyond.

“As natural as breathing…” we say about human life, could equally apply to the unconscious role that Fujairah is playing in the region.

Indispensable
It is notable that Sheikh Mohammed did not call Fujairah “the appendix” which is an organ that can be removed and forgotten without affecting the life of the body.

While quietly doing their job, the lungs are nonetheless indispensable to the life and functioning of the body. We register their importance when saying that a newborn baby took her first breath or an old man took his final breath.

Fujairah goes about its essential business quietly and without trumpeting its achievements yet its presence would be noticed in an instance if it ceased to serve as a member of the United Arab Emirates.

As Vice-President and Prime Minister of the UAE, His Highness, Sheikh Mohammed bin Rashid Al Maktoum was affirming Fujairah’s importance to the UAE and the Gulf Region in announcing an allocation of the colossal sum of 4 billion AED from UAE revenues to fund 35 new infrastructure projects in the eastern emirate between 2011 and 2013. What a lung enhancement this is!

Hardy Yet Vulnerable
While the lungs go about their daily duties with regularity and with not much maintenance needed, they are susceptible to infection and life-threatening diseases like cancer.

The pristine beaches of Fujairah and coral treasures are amazing the way they recover from pollution and storms but to keep the coast and mountains providing life and replenishment, guarding against the pollution of the sea and atmosphere must be of paramount concern.

Hands, Shoulders, Knees…
If Fujairah is the lungs of the UAE, then what are the other parts of the UAE corpus?

Dubai could be the head, the face and the mouth with its high profile, strategic thinking and vocal forthrightness.

Abu Dhabi as the capital might well be regarded as the heart through which all decisions and resources flow.

Sharjah, the conservative emirate that strives to flush out the impurities might be the kidney.

And so on…

Related
Why Sheikh Mohammed Visited Fujairah This Week, FIF, 8 October 2010.
Sheikh Mohammed Says the Whole UAE is Back, FIF, 27 September 2010.
Sheikh Mohammed on the United Arab Emirates, FIF, 31 August 2010.
Sheikh Mohammed Called ‘Sheikh Mo Mentum’ at the US Horse Racing Sales, ETE. More on Mohammed the Facebooking Twittering Sheikh of Dubai, UAE, ETE.
Make Sure to Connect with Sheikh Mohammed’s Correct Facebook Page, ETE. Sheikh Mohammed Gets Public Page on Facebook and Thousands of Fans, ETE. Sheikh Mohammed Showered With Birthday Greetings and Facebook Gifts, ETE. Connect With Sheikh Mohammed Bin Rashid on Facebook, ETE.
Sheikh Mohammed Gains Too Many Friends on Facebook, ETE.
Follow Sheikh Mohammed of Dubai on Twitter, ETE.
Mohammed bin Rashid Al Maktoum Judged One of the 75 Most Influential People of the 21st Century, ETE.
Poems Give Most Revealing Glimpse of HH Sheikh Mohammed Bin Rashid al Maktoum, ETE.
Sheikh Mohammed Hailed as Most Powerful in Horse Racing Industry, ETE.
Sheikh Mohammed Pays Record Price for Aussie Horse Racing Deal, ETE.
Sheikh Mohammed’s Ambitions for Middle East, ETE.
Sheikh Mohammad Models Rare Style of Leadership, ETE.
Sheikh Mohammed’s Leadership is Honoured, ETE.
New Website for H H Sheikh Mohammed bin Rashid Al Maktoum, ETE.
Dubai and Sheikh Mohammed on 60 Minutes Video, ETE.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page upon which many more articles and links are posted than on this blog.

Image: Sheikh Mohammed and other UAE leaders drawing refreshment from “the lungs of the UAE” as they play in the Fujairah waters in between business meetings. (Photo courtesy of the Media Office of His Highness)

Iberotel Miramar Al Aqah Receives Prestigious Green Globe Award

Press Release
The Iberotel Miramar Al Aqah Beach Resort, the upmarket Moroccan-style property in Fujairah’s Resort District, was honored with the prestigious Green Globe award recently.

The award was received by the Area General Manger & Business Development Manager Iberotel Hotels and Resorts, Ashraf Helmy.

It was awarded in recognition of the property’s efforts in environmental best practices by an independently owned enterprise or hotel.

Iberotel Miramar Al Aqah Beach Resort is the first resort in UAE’s East coast to receive such an honor.

The award is given to hotels that measure their environmental impact and then develop and implement strategies to reduce those impacts thus achieving the desired outcomes for sustainable tourism. Since its inception, the Green Globe brand has represented the best in environmental responsibility. Green Globe is an Affiliate Member of the United Nations World Tourism Organization (UNWTO) and is part owned by the World Travel & Tourism Council (WTTC).

Area General Manager & Business Development Manager Iberotel Hotels and Resorts, Ashraf Helmy said:

“We are highly honored and extremely happy to receive this award. It adds another feather to the cap of Iberotel Group by selecting one of our properties amongst all the other excellent international hotel chains in the UAE. We would like to share our experience with others in the region as well, as we believe it will encourage other properties in the country to implement such procedures in an effort to save the environment.”

Ashraf added all the properties of the Iberotel group are committed to preserving, protecting and enhancing the environment. “The group has strived to progressively reduce use of natural resources and recycle waste and this award will act as a further incentive in our efforts in this direction.”

Part of a progressive-oriented hospitality chain, Iberotel hotels rank among the best hotels in the world. Commitment, dedication and service drive its mission to offer guests a memorable experience they will cherish.

Related
Iberotel Miramar at Al Aqah Fujairah Achieves High Environmental Standards (plus more photos of the Miramar Beach Resort), FIF, 15 December 2010.

Take a Look
Some photos from the award ceremony on 14 December 2010 can be found in this photo album.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: Area General Manager & Business Development Manager Iberotel Hotels and Resorts, Ashraf Helmy, shares this celebration with Mr. Hassan Salem El Yamahy, the manager of the Dibba Municipality. On the left of Mr. Helmy is Lukas Eigenmann of Farnek Services which served as consultants to Miramar and on the far left is Ramakrishna Bhadhya a Consultant with Aireal and representative of Green Globe.

FAQ: Where Can I Learn Belly Dancing in Fujairah?

This is a frequently asked question in Fujairah, in fact, three people have asked in the last week.

Nataliya Sroka works at the Fujairah Tennis and Country Club.

She enjoys belly dancing and she teaches it.

When last I spoke to Nataliya, she said she teaches it twice a week on Sunday and Wednesday at 7.30pm.

Contact her through the Fujairah Tennis and Country Club:

Tel: +971 9 224 4880 Fax: +971 9 224 2040

Email: info@ftcc-sim.ae www.ftcc-sim.ae

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: Fun and great for developing flexibility.

Taking a Taxi in and from Fujairah

Efficient and Safe
Sometimes questions from newcomers are asked about taking a taxi in Fujairah and occasionally stories surface from tourists about being taken by the driver on what seems to be an intentionally long route to reach their destination.

Fortunately these stories are rare and generally the taxi service in Fujairah operates efficiently and safely for driver and passengers alike.

Fujairah taxi fares are among the cheapest in the Emirates and do not incur the massive charges that Abu Dhabi taxis have applied when people are riding to big events.

Information Inside
The following notice should be posted on a sign window inside each of the gold coloured taxis:

The Taxi Service is regulated by the Fujairah Transport Corporation

Taxi Fare Chart
The fares are governed by meter in each taxi.
The starting fare is Dh3 [the cost is Dh10 in Sharjah and Dubai] and a Minimum Taxi Fare is Dh5 for a short distance in Fujairah.

The starting fare is Dh10 to go to other emirates from Fujairah.

First accumulated (10) waiting minutes= Free
Every additional waiting minute= 0.50 fils per minute.

Dh1 for every 750 meters travel.

For booking a taxi or making a complaint call (09) 2233533 [this is printed on the sides of the taxis

For comments and suggestions call (09) 2244889; (09) 2244411 [another number is written on the back of the taxis for the same purpose: 600 595555]

For safety fasten your safety belts

Trip is free of charge if meter not operated.

Any road tolls are to be borne by passenger

Your children are safer if riding in the rear seat

Don’t forget the Taxi No. and ask for a receipt

Smoking strictly prohibited in taxi.

Further
1. The poster states Don’t forget the Taxi No. in case you need to make a complaint.

2. If you are feeling vulnerable, note down the number on the number plate of the car before you get in, write down the taxi number when you get in (also written on the back and side near the back doors) and have the booking and complaints phone numbers added to the directory of your mobile phone.

3. In Fujairah you only have to pay the amount stated on the meter which is the Start fare added to the rate clocked up by the distance. This is different from some Indian cities where you are charged double what the meter says, presumably so the driver is given the rupees to get back to the starting point.

4. If your taxi goes through the emirate of Sharjah (as happens to and from the Dubai International Airport) there is an extra 25 AED or so for travelling through Sharjah roads.

5. The majority of the 700 taxi drivers in Fujairah come from Pakistan (speaking Urdu and Pasto) or Bangladesh (speaking Bengali). Most have a basic knowledge of English and if they have been here for a while they have a basic working of Arabic.

In case you are not making yourself understood here are some basic phrases in Arabic that you might need:

Go! Yalla or Go! Go!: Yalla! Yalla!

You rarely need to ask Fujairah taxi drivers to speed up. Before speed cameras were installed, taxis on the road to Dubai would sometimes hit 160kph or more (in a 120kph zone) so the phrase most often needed (with emphasis and a feeling of concern) is Shway! Shway! Slowly. Slowly.

(Turn) Left is Yasser as in Yasser Arafat.

(Turn) Right is Yamine as in Ya Mean old thing.

Stop is waa-ggaf.

6. Most of the taxi drivers in Fujairah are Muslims who seek to pray five times a day. If you are travelling a long distance (e.g. Fujairah to Dubai) and it happens to be during a prayer time don’t be alarmed if the driver asks you if it is OK for him to stop (for salah—prayer) at a mosque or on the side of the road. You can say Yes or No depending on how pressing it is for you to get to your destination.

7. If you are living in Fujairah for a while it is good to get your own taxi driver or more than one because your regular driver might be out of the emirate when you need to travel. Ask around for recommendations.

If you’re happy with the service ask the driver for his business card (many of them have cards) or for his phone number and name. This is handy especially when you need to get a taxi ride to the airport early in the morning or late at night.

Related
Taxi fares Increase in Fujairah UAE, FIF, 25 October 2010.
Going by Taxi in Fujairah UAE, FIF, 20 October 2010.
Fujairah Taxis, FIF, 13 August 2008.
Taxis in Dubai, Fujairah and Other Emirates, Experiencing the Emirates, 13 August 2008.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: A gold-coloured Fujairah taxi outside Choitram's Supermarket in the main street.

Monday, December 13, 2010

Middle East Has Potential to Become World’s Major Global Travel Hub

Amadeus, a travel technology partner and transaction processor for the global travel and tourism industry, launched today a report which finds the Middle East is on the brink of becoming the world's dominant travel hub.

The report, Securing the Prize for the Middle East, sets out what the region should focus on to fulfill its potential as a dominant global hub.

Here are the salient words from the Vice President’s Foreword followed by the Executive Summary in brief.

The full report can be downloaded from this link.

Foreword in Brief
1. The recent past has been a rollercoaster ride for business in general and the aviation industry in particular. The recession has affected virtually every sector, both locally and globally.

2. In this study we focus on what we can control, looking at ways the Middle East region can galvanise its position as a travel hub of the future.

3. And in the Middle East, the future looks positive.

4. The region has remained relatively stable in the midst of the global turmoil of recent times, and has even seen growth across many sectors, including aviation and tourism.

5. Investment in infrastructure developments such as new airport extensions…Burj Khalifa, the world’s tallest tower, along with a strategic geographical location, continue to boost travel through the region.

6. The IT industry also remains strong and airlines and travel companies in the Middle East have proven to be innovative in terms of technology adoption.

7. The Middle East is thus well placed to become the world’s premier travel hub – although it is clear in this report that a number of things remain to be done in order for this vision to become a reality.

We have commissioned this report to focus on what the Middle East must do to fulfill its potential as a dominant global hub.

Executive Summary in Brief
Progress in the Past
1. Over the past few years, largely driven by huge oil and gas revenues, the Middle East has seen exponential growth in many industry sectors.

2. In an attempt to diversify the region’s industry from petroleum derived incomes, national funds have been heavily invested in infrastructure projects such as commercial real estate (offices and hotels) and public transportation, including airports and national airlines.

3. The boom in the aviation sector is poised to have a significant influence on future global air traffic and the Middle East’s strategic geographical location will enable the emerging national carriers to connect most metropolises via a single hub. A global travel hub would bring transformative effects to the region’s economy, allowing it to attract other industries and become more sustainable in the long term.

Present Signs are Positive
The signs are positive:

1. Comparatively strong gross domestic product (GDP) growth….Despite the global economic downturn, growth is expected to continue in the long term.

2. Huge investments, especially in the oil and gas sector, which have historically resulted in an increased demand for business travel and in turn fuelled the aviation and construction industries. The aviation sector and tourism has been massively promoted in recent years.

3. Government social and political goals focused on job creation, which on one hand can help create the pool of skilled labour needed to support the region’s international hub ambitions and on the other can also lead to increased affluence and local and regional air travel.

4. Its strategic location as a hub for passenger transit between Europe and the major growth market of Asia Pacific.

5. Major investment in the air travel industry (airlines, airports and air control), including $86 billion USD earmarked for Middle East airports in the coming years and predicted passenger and cargo traffic growth of 8% annually until 2015.

6. Growing international, intra-Middle East and domestic tourism, with the number of tourists to the Middle East projected to double to 136 million by 2020 versus 54 million in 2008.

7. Advanced use of IT, due to rapid establishment and development of new carriers in the past decade, who invest in new IT rather than possessing legacy systems. This IT is deployed for the efficient distribution of travel products and services, with airline tickets, hotel bookings and many other components of the travel and transport supply chain distributed via electronic channels such as global distribution systems and the Internet.

8. Increasing intra-Middle East traffic as a result of low-cost carriers (LCCs) entering the market. In addition to tourism and business travel, visiting friends and relatives (VFR) and religious travel have gained significance and are expected to grow rapidly.

Factors which could Hinder Growth
1. Political and social instability in the Middle East region.

2. Decline in growth in the global airline industry.

3. Failure to improve the regulatory framework, covering issues such as cross-border coordination of large projects, harmonised visa regulations, measures to ease airspace congestion and lack of transparency in the financial sector.

4. Poor integration of Middle East carriers with global air alliances such as Star Alliance and oneworld.

Overall
The region is fortunate, however, that its hydrocarbon exports should continue to provide, for the medium term at least, sufficient funds to finance whatever investments are needed to make the development of the global hub a reality.

If political stability is maintained and travel demand to the region can be expanded through international tourism, the Middle East should be able to successfully steer a course to reach its target to become the world’s dominant travel hub by 2025.

Nonetheless, in order to ensure continued growth, the aviation and tourism industries must therefore work hard to attract new business and leisure travellers to the region as well as capitalise on transit passengers.

Eyes on the Prize
The prize benefits require focus and determination on behalf of the travel industry and governments to both address the challenges and seize the opportunities that emerge in the years ahead.

Source
Securing the Prize for the Middle East, Amadeus, December 2010.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Foreign Companies Needing UAE Partner is One Hell of a Business Model

Jo Tatchell, in her book on the changes that have taken place in Abu Dhabi, comments on the background to the practice whereby foreign companies setting up in the UAE require a local partner:

Zayed, whom Political Agent Sir Archie Lamb described as the man with the wind of heaven blowing through his bisht, cloak, had his people behind him. Shrewd, he was committed to shielding his people from exploitation. He renewed the oil contracts, squeezing higher percentages and better rates than those agreed by Shakhbut, and decreed that every foreign business should take a local partner, who would receive 49 per cent of the profits. “Often for doing almost nothing,” my father chuckled, “but it gave all those who were interested the chance to involve themselves and learn. And it got money churning back into their system. It was one hell of a business model…”

“In the first days of exploration the locals were used as labourers, but I was never under any illusions about who was boss. The local guy was top dog.”

Zayed wanted to safeguard Abu Dhabi's future. As a child, he had witnessed the collapse of the pearling industry, which had proved to him the danger of relying on an economy that was at the mercy of foreign commercial interest. With the advent of the Japanese cultured pearl, Abu Dhabi’s livelihood had drained away. Zayed never wished to see such depression again.

Every man received a leg-up onto the ladder of perpetual income with cash and property. As the old barasti huts were pulled down to make way for modern houses, the owners were recompensed with cash and at least three pieces of building land, for a home, a hop and an industrial site. In the Liwa and other interior villages, families were allocated farmland and machinery. Zayed wanted his people to come up with ideas and show initiative. Every business scheme bubbled with the potential for productivity, skill development and the novelty of adventure.

With free water, gas, electricity and no taxes, Abu Dhabian citizenship became a byword for privilege. For the first time in its history there was enough wealth to lift everyone out of subsistence.

Emiratis and expats will have a variety of opinions about the wisdom of this business model and how it transformed life in the Emirates but it is fascinating to see the rationale for establishing this practice in the early days.

Setting up business within and without a freezone has different rules governing the practice, as stated in this advice on business in the UAE:

“Any company, located outside of free trade zones and other designated areas, must have a minimum of one UAE national partner who owns at least 51 per cent of its capital; however, the partners may make an agreement to share the profits in different proportions from their share of capital. Since 2005, GCC nationals have been able to enjoy 100 per cent ownership of a company in the UAE.”

Source
Jo Tatchell, A Diamond in the Desert, 99-100.

Related
Living in the Emirates Insh’Allah, FIF, 9 December 2010.
Stuck in a Velvet Rut in the Emirates? FIF, 2 November 2010.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: “One hell of a business model.”

‘The Night Journey: Understanding Our Arab Students’ by Stephen Roney

The November 2010 edition of TESOL Arabia Perspectives, included this feature article by Stephen Roney entitled, ‘The Night Journey: Understanding our Arab Students.’

Arab Image
Roney discusses the issue of cultural metaphors and suggests that the Arab identity revolves around the image of the journey.

While he concludes by hammering out some of the ramifications of this metaphor for English language teachers, there are many valuable insights to be gained by people who are working in other occupations in the Arabian region.

Thanks
Thanks are expressed to TESOL Arabia and to the author, Stephen Roney, for permission to reprint this article.

About the Author
Stephen Roney holds assorted degrees from Queen's, Syracuse, and Ryerson universities, is a past president of the Editors' Association of Canada, and currently teaches at College of the North Atlantic—Qatar, where he also serves as CALL chair. His ruling metaphor is “Survival.”

THE NIGHT JOURNEY: UNDERSTANDING OUR ARAB STUDENTS
Nations and cultures are held together not by common language, history, or beliefs, but by common metaphors. Know the metaphor, and you have a fundamental understanding of the culture. Know it not, and misunderstandings occur. Each of the English-speaking nations has a central metaphor for civil society. The equivalent metaphor for Arab society is the journey. This has immediate ramifications for EFL/ESL.

Conceptual Metaphors
The encounter of two or more cultures is really what the TESL profession is about. Differing language is our focus, but all aspects of the encounter are present: it is the main thing that happens daily in every ESL class. This paper proposes one fruitful approach. This is the idea of shared conceptual metaphors, most familiar to the field of Applied Linguistics from George Lakoff and Mark Johnson’s book, Metaphors We Live By. “Primarily on the basis of linguistic evidence,” they write, “we found that most of our ordinary conceptual system is metaphorical in nature.” What do they mean by “metaphor?” “The essence of metaphor is understanding and experiencing one kind of thing in terms of another” (Lakoff & Johnson, 1980, p. 4).

National and Cultural Metaphors
The idea that cultures are held together by common metaphors is not new either. It was always known by writers and artists; perhaps also literary critics. Margaret Atwood writes in her 1972 book Survival, “Every country or culture has a single unifying and informing symbol at its core…. The symbol, … —be it word, phrase, idea, image, or all of these—functions like a system of beliefs ... which holds the country together and helps the people in it to co-operate for common ends” (Atwood, 1972).

Atwood then enumerates national symbols for three English-speaking nations. For Britain, it is “The Island.” America's unifying image is “The Frontier.” For Canada, the equivalent theme, Atwood says, is “Survival.”

The Arab World
What is the equivalent metaphor for the Arab world? I submit that it is “The Journey:” the caravan over the desert, the dhow over the sea. Arab culture has always been especially concerned with transportation: cars, camels, horses, are still the most prized possessions; an independent country seems almost a reason for a national airline. Community solidarity among national groups within the broader culture is usually formed historically through some shared journey, such as the Qawasim two centuries ago into Ras al Khaimah, and the Bani Yas two centuries ago to Abu Dhabi. Likewise, when Morocco sought to establish its claim to the former Spanish Sahara, they did so by lining up along the border, men, women, and children—and walking in.

The essential Arab self-image is still the bedouin, even if most Arabs now live in larger cities. Travel books are about the earliest genre of Arabic prose; a large proportion of Arabian heroes have been great explorers: Ibn Battuta, Antar, Hasan al-Wazan, Shahabuddin Ibn Majid—and, of course, in literature, perhaps the earliest Arab hero of all, Sinbad.

The Arab Conception of The Journey
The motif of the voyage, granted, is familiar to Englishmen as well—as a fellow trading nation. But there is a difference. An English hero braves the sea as needed to reach his island destination. Yet Sinbad, the Arab hero, after his first voyage, was rich enough to never need sail again—much less to face the terrible dangers of his journeys. Yet he returns to sea, seven times. Why?

Sinbad explains: “...very soon I grew tired of such an idle life ....” After the second voyage: “...as I was still in the prime of life, it pleased me better to be up and doing.” After the fourth voyage: “I soon wearied of [the quiet life's] pleasures, and longed for change and adventure” (Lang, 1918).

For an Englishman, the voyage is a means to an end. For an Arab, the voyage is the end.

The Arabian Nights as a whole is also a kind of metaphoric journey, and one in which the destination is never reached: Whenever Scheherazade’s narrative ends, she loses her head. So no story ever really comes to its conclusion; that is the central character of the narrative.

The Journey in Islam
Even time itself, to an Arab, is a journey. The Arab and Muslim calendar, uniquely, starts with an expedition. Years are given “After Hijra,” from the exodus of Muhammed and Abu Bakr from Mecca to Medina in 622 AD. Islam’s birth is dated to this event.

“According to Islam,” an article in the Gulf Times explains, “Hijrah is of two kinds: literal...and metaphorical, which means the abandonment of sins” (al-Uthaimeen, 2009). Being on a journey is, therefore, symbolically, a deeply moral act.

Every Muslim, therefore, is obliged to take such a journey—the Hajj or Umrah—as a religious imperative. Pilgrimage is in other religions; but only Islam requires it. Nor is the Hajj just one journey to a fixed destination: It is journeys within journeys, even one in which one must literally run between the hills of Safa and Marwa. The spiritual significance is neither Safa, nor Marwa—it is the running in between.

The Journey in Arab Thought
Is this idea of journeying as a moral act arbitrary? Metaphors, if they work, are never arbitrary. Ibn Khaldun, the great 14th century Arab social scientist, makes a compelling case that it is not. His theory of human history—the world's first, according to Arnold Toynbee (Irwin, 1997)—is as a cyclical movement, with cohesive bands from the wilderness settling, growing decadent, then being replaced by a fresh wave from desert or steppe.

Settling, therefore, was the beginning of moral decline; nomadism was and is a source of virtue and energy.

“Sedentary life constitutes the last stage of civilization and the point where it begins to decay. It also constitutes the last stage of evil and of remoteness from goodness” (Ibn Khaldun, p. 94). “Superiority comes to nations through enterprise and courage. The more firmly rooted in desert habits and the wilder a group is, the closer it comes to achieving superiority over others” (p. 107).

There are traces of the moral superiority of nomadism in the Hebrew Bible—it is what distinguishes the Hebrews from the Egyptians and Canaanites. In the story of Cain and Abel, Cain, the villain, is a settled farmer; Abel is a nomadic herdsman. The issue is clouded, in the Bible, by the fact that Cain becomes a wandering fugitive later. In the Hadith, his punishment is the opposite: He is prevented from moving. “His leg was joined to his thigh, and his face was turned forever towards the sun...” (Ibn Kathir, 1999, p. 52).

And where was Adam while this was happening? According to Islam, he was on a pilgrimage (Ibn Kathir, p. 49).

What Are the Implications for the English Class?
Good news: all this implies that language is, for Arabs, important. Language, after all, shares many of the features of a journey. It is conceptually a journey between speaker and spoken to, understanding and intent, concept and object, beginning and end of a narrative. Like a journey, it is intensely temporal. Time is the medium through which language, written or spoken, is transmitted.

The Arabs, more than most groups, define themselves by their shared language. Every Arab, and every Muslim, must study a second language, classical Arabic, as a religious duty. This linguistic study was once the entire object of a formal education in Arabian countries. Meaningfully, the fact that the Qur'an was written in Arabic is considered part of its essence—one cannot meaningfully read it in translation.

Language, in sum, obviously matters; hence so does English class. This importance of language, however, often causes intercultural misunderstanding—for language is not held in nearly the same high regard in the English-speaking world.

Consider the example of Mohamed Saeed al-Sahaf, Iraqi Information Minister under Saddam Hussein. In the dying days of the Second Gulf War (as Americans call it), he gathered the international press on the roof of his Information Ministry to tell them that there were no American soldiers anywhere near Baghdad, that they had all been barbequed in their tanks at the border. The massed cameras and microphones meanwhile showed the battle raging within eyesight.

Americans thought this clownish; it earned him the nickname “Comical Ali.”

Yet, the Arab perspective was different. Obviously, he was not trying to lie—otherwise, why would he hold the conference on the rooftop, making the truth visible? It was a deliberate act of defiance. His action was heroic, whether one agreed with Saddam or not. Among the Arabs traditionally, “the perfect warrior was also the famous poet” (Siddiqui, 1960, p. 4). Al-Sahaf was performing the traditional role of the tribal poet, inspiring the troops and dispiriting the enemy. The Prophet himself employed such a poet at court (Lewis, 1995, p. 256).

It is said that, after the war, al-Sahaf turned himself in to the occupation authorities, only to discover that they were not even looking for him. To Arabs, his words were important weapons of war. To Americans, they were meaningless.

Our task, accordingly, as language teachers, is simple. Our students are eager to learn, and to learn language. If it is not simple in practice, this may be because, missing metaphors, we end up working at cross purposes.

One hears certain common complaints, among “native speakers” teaching EFL in the Gulf. What follows is a discussion of some of these common complaints.

Arab Students Will Not Read
More generally, their reading and writing lag behind their speaking.

In Arab culture, spoken language is more valued than written. The spoken word is more temporal, more like a journey; once a passage is written, the destination is already present. It is possible, after all, to turn the page and read ahead, or even, if we are truly diabolical, to read it backwards.

Consider the history of the printing press. It was invented, in the Far East, specifically to print the Sutras, the Buddhist canon. When Gutenberg independently invented movable type, what was the first book printed? The Bible.

Yet Arabs, and Muslims, did not embrace this new invention. Printing was forbidden in the Ottoman Empire by decree in 1485 (Lewis, 1995, p. 268). Printing in Arabic characters was finally permitted in the early 18th century—but only on non-religious subjects (Lewis, p. 269). The last thing in the world they would have thought to do with it was to print the Qur'an.

For Arabs, the written letter killeth; but the spoken word giveth life. The Qur'an is meant to be recited, not silently read.

Poetry, accordingly, is valued more highly here than in the West. When Mahmoud Darwish, the Palestinian poet, died, he was buried with state honours. By comparison, how many of us could name the current US or Canadian poet laureate?

Of the arts more generally, it is the kinetic that most interests Arab culture, not the visual. It is poetry or dance, not painting or sculpture. Architecture might seem to be an exception—until you realize that the way one experiences a building is by journeying through it.

Yes, Arab students are less inclined to read. But we must ask ourselves, responsibly: Is their need to read and write as great as we suppose it is? Or are we imposing our own cultural values? We should also remember to convey important information orally when possible. Furthermore, we are probably missing out monumentally if we are not using poetry in the classroom.

The Students Will Not Go Along with the Lesson Plan
We are drilled, in our TESL training, to prepare a detailed plan for every lesson. Those teaching in the Middle East then often find, often in horror, that the students argue against it in class, and try to turn the lesson in some new direction. Class discipline then becomes an issue.

This is bargaining. It too can be understood from the journey motif: the actual exchange— in the market; the decision—the class direction— is the destination. To fix it all in advance is to overlook the journey. Bargaining together builds social cohesion. Attempt to prevent this bargaining from happening, and you are forcing and imposing social discord. No surprise if the class then becomes hard to handle.

In al-Isra wa al-Miraj, Mohammed travels to Heaven itself, and speaks to Allah. And, desirable as it might seem, he does not stay with Allah in paradise. He leaves and returns three times, each time bargaining to reduce the number of daily prayers Allah requires. Allah consents.

Now let us consider, with some humility: If bargaining is proper with God himself, surely it is also proper, and properly respectful, with us?

And if God himself is ready to concede a point, so should we.

Why shouldn't we encourage and prolong such bargaining whenever possible as legitimate real-world practice in English, with intrinsic motivation?

They Come to Class Late; They Do Not Bring their Books or Pens
If, for the Arabs, it is the departure, not the arrival, that matters, tardiness will naturally seem a lesser issue than to us “native speakers.” If they set out at a reasonable time with a reasonable intent, shouldn't that be enough? Hence, the “excuse,” as we call it, should be decisive. How can anyone predict what will happen on a journey? How can one promise to arrive anywhere at a given time?

Remember too that, given the ethical dimension of the journey, the traveller stands automatically in a position of moral authority over the one already in class. They are the good guys in the situation, not the miscreant. Remember the famous Arab obligation of hospitality to a traveller. The late-arriving student has a right to expect our help; all the more so if they have had a difficult journey. Should we complain about their being late, and not bringing their pen? Properly, it is our duty to supply all the traveller's wants for up to three days. Lending them a pen for an hour is a small matter.

Some argue that it is necessary to teach our students punctuality: “They will need it when they enter the workforce. You can't arrive late to an office job.”

But will they be working in American offices, or Emirati offices? And how many, living in the Gulf, can truthfully claim that they always find locally-staffed offices opening promptly at the stated time? This becomes, in other words, a case of imposing our own culture.

Why not simply to leave it up to the Arab students, as responsible adults, to decide for themselves when they need to be in class? The punishment, if they choose wrongly, is intrinsic: lower marks on the test. Alternatively, we might exploit the technology we have to post all materials online, including lectures. Students could then make up lost time at leisure.

As to the issue of missing books or pens, it should also be fairly easy to keep needed texts and materials in a cabinet in each classroom, ready when needed.

They Cheat; They Will Not Do Their Own Work
This is another example of the Arab imperative of hospitality to one in need. If your neighbor needs help on the path, it is immoral not to help him; all the more so if the juncture is critical, as with an exam. When we ban this, even when we must, we put our students in a moral quandary.

In ordinary classes, therefore, it seems best that we not ban it. After all, we spend half our time trying to encourage “group work.” Why spend the other half trying to prevent it?

For exams, this is not possible; but much can be done in designing testing situations to make the problem moot. Technology allows us, for example, with little effort, to give each student a different test, using question banks and computer randomization. Spoken tests can easily be taken individually.

They Will Not Sit Still
Teachers complain that their Arab students get up, even walk around, during classes; they seem to need frequent bathroom breaks.

Those from an island culture tend to see the classroom as an island of order rising above the outside world, and any movement to and from as chaos. Arabs will roughly invert those two values. A classroom's stillness is something akin to death.

Do we really need to sit still to learn? No—much research suggests exactly the opposite, that we think and learn better with out bodies engaged. For millennia, Jewish students have bobbed back and forth as they read the Torah, probably for this reason.

We spend much time in our TESL training on arranging our classroom in specific ways; it might be best in the Gulf to let students fall where they may. Controlling their movements adds an unnecessary extra burden that distracts from learning.

Conclusion without Conclusion
This essay is, necessarily, only a brief introduction to our subject. The dominion of the metaphor, as Lakoff and Johnson (1980) point out, spans most of human thought. The implications here for our classrooms are vaster than can be covered within the present word count; even if we push the limits a bit.

Perhaps, for the present, therefore, simply raising awareness is enough. For the rest, it is well to remember that for Arabs, learning itself is a journey: Muhammed urged Muslims to “seek knowledge, even unto China.”

The important thing, for this as all journeys, is not to have already reached our conclusion, but to all be on that journey together.

References
Atwood, M. (1972). Survival: A thematic guide to Canadian literature. Toronto: McClelland & Stewart.
Ibn Kathir. (1999). Stories of the prophets. (M. Al-Ahmad, Trans.) Beirut: Dar al-Kotob al-Ilmiyah.
Ibn Khaldun. (2005). The Muqaddimah. (Franz Rosenthal, Trans.) Princeton: Princeton University Press.
Irwin, Robert. (1997). Toynbee and Ibn Khaldun. Middle Eastern Studies 33:3, pp. 461-479.
Lakoff, G., & Johnson, M. (1980). Metaphors we live by. Chicago: University of Chicago Press.
Lang, A. (Trans.) (1918). The Arabian nights entertainment. London: Longmans, Green & Company.
Lewis, B. (1995). The Middle East. London: Orion.
Siddiqui. M. (1960). Life of Mohammed. Berkeley: Islamic Publications.
al-Uthaimeen, Shk. M. (2009, January 2). The Hijrah of Allah's messenger. Gulf Times, A1.
Yates, F. (1966). The art of memory. Chicago: University of Chicago Press.

Image: A 13th century book illustration produced in Baghdad by al-Wasiti showing a group of pilgrims on a Hajj. (Image courtesy of Wikipedia).