First Fujairah Shopping Festival to be Held 24 March to 2 May 2011

First for Fujairah
The inaugural Fujairah Shopping Festival (FSF) was announced yesterday (28 February) and it will run for 40 days between 24 March and 2 May 2011.

The Festival will be an experience of shopping, food, exhibitions and cultural performances.

Fujairah Flavour
The theme, ‘Discover Fujairah’ suggests that this extravaganza will have a tantalizing Fujairah flavour. While the FSF will be similar to shopping festivals in other parts of the UAE and the region, the event is designed to open the eyes of shoppers to the delights of the eastern emirate.

Facts and Figures
Patron: The Crown Prince of Fujairah, HH Sheikh Mohammed Bin Hamad Al Sharqi.

Management: Fujairah Municipality.

Organisers: Sama Exhibition & Festivals in conjunction with Emirates Events & Exhibitions.

General Coordinator & Contact: Hamdan Mohamed Al Mulla.
Ph: +971 50 3996551
Email: admin@fujairahfestival.com

Pavilions: Over 350 booths in five pavilions are expected in the exhibition area.

Exhibitors: An international lineup of businesses from Syria, Lebanon, Turkey and Oman, as well as local promoters and shopkeepers, will be selling their wares at the FSF.

Cost: The total cost of the FSF is Dh5 million.

Prizes: Dh1.5 million is being set aside for gifts and prizes to be won through daily and weekly raffle competitions.

Entertainment: There will be a number of cultural shows and artists on the programme to entertain the crowds. One of the special attractions will be a culinary showcase. There will be ramp walks, magic shows, dancing and cultural activities from many parts of the world.

Children: Freij Entertainment will provide entertainment for children, in addition to show rides, Dashing Cars and a giant ferris wheel. Poetry recitals for children as well as adults will be an important part of the festival.

Family Oriented: The organizers are seeking to cater for people of all ages and Tuesdays have been designated as ‘Family Days’.

Sponsors: While many shopping outlets in Fujairah will be participating in the Festival there are some major sponsors:
+ Lulu Hypermarket is the ‘Golden Sponsor’ for the FSF.
+ Food Partner: Americana Quality.
+ Freij Entertainment International
+ Al Mulla Groups
+ Fujairah Municipality

Parking: 750 parking spaces will be available in the grounds of the Fujairah Shopping Festival.

Transport: Thought is being given to providing a bus service to the FSF from many of the other emirates.

Admission: Free.

Location: The Fujairah Shopping Festival is located in the suburb of Haleefat, just inside the City Gate as one enters Fujairah from Dubai. It is being established on the huge area on the left hand side of the highway before Ajman University and HCT.

Check it out on the Map

View Fujairah Shopping Festival (FSF) in a larger map

Take a Look at the Pictures
The Fujairah Shopping Festival site is still being established but some photos of the site are in this photo album.

Geoff Pound

This article is also posted on the Fujairah in Focus Facebook Page.

Image: One of the many advertising boards currently standing in different parts of Fujairah.