Several weeks ago readers of Fujairah in Focus—Facebook Page were invited to participate in a market research survey conducted by Asma Ahmed and Khulood Saeed, second year Bachelor students at the Fujairah Women’s College (HCT).
These budding marketers have crunched the numbers and put together a Powerpoint Presentation to explain such things as what they were trying to discover, how they went about doing the survey, the people they were seeking to survey and their findings and recommendations.
What Do You Want to See?
While respondents want to see in Fujairah, animal shows (bull butting, camel racing etc), motor sports, tours of historic sites, beach events and sea activities the outstanding item that people desire is mountain activities (mountain tours, camping, mountain walks and mountain biking).
Exploring the Mountains
While on the mountain theme, there seemed to be good support for the establishment of a cable car in which people could go up and down the mountains and enjoy the magnificent scenery. What next? Bungee jumping?
Other survey questions revealed what respondents wanted in terms of the quality of accommodation, the average length of stay in
In addition to the survey and the development of a wiki, Asma and Khulood put together a video of
When asked if she was happy with the project and the results of the survey, Asma said:
“Yes, of course. I’m very happy with the results because in this survey we found out what foreign and local people want to see in the East Coast of UAE. We went on three trips to take photos for the video which were in Masafi, Dibba and
Fujairah. We explored different places on the East Coast. This project has helped us to know how to develop the tourism on the East Coast of the UAE and what local and foreign people expect to see.”
Mabrook! Well done to Asma and Khulood! Things are starting to look brighter for the future of
Have a look at the Powerpoint Presentation by Asma and Khulood.
Enjoy the video Asma and Khulood have produced entitled, ‘Tourism on the East Coast’.
This article is also posted on the