Club Apparel on Cue
Club Apparel was the major sponsor for the Second West Asian Billiards and Snooker Championship (14-20 January 2012) held at the Concorde Fujairah Hotel.
At the press conference, when Apparel Group Chairman, Nilesh Ved (pictured) was asked about the connection between Club Apparel and snooker, he offered these two reasons for his company’s sponsorship:
Supporting Fujairah Community
“As a company, Club Apparel, we want to support the community and be part of the Fujairah community. Snooker is very much a popular, grass roots sport in the UAE community and this is why we are entering into this sponsorship partnership.”
Club Apparel Opening in Fujairah
“The other reason for sponsoring this tournament is because we are opening lots of new stores in Fujairah this year.”
Nilesh Ved went on to explain that many people recognize the brands that are part of the Club Apparel stable (see them all at this link) but they do not always recognize the Apparel brand.
Later, Sunny Sehgal, Assistant Marketing Manager for Club Apparel, later listed the Apparel stores that are coming this year to the Fujairah City Centre:
Charles & Keith
Athletes Co Kid
13 Countries to Compete in Billiards and Snooker at Fujairah Concorde Hotel, FIF, 10 January 2012.
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